Asda (British Supermarket Retailer, ASDA)

ASDA Basic Facts:

• British supermarket chain.
• Retails - food, general merchandise, clothing, toys, books, electrical goods.
  

ASDA History:

• Asda Stores Limited was founded in Leeds (in 1949) as Associated Dairies & Farm Stores Limited.
• The Asda name occurred in 1965 following the merger of the Asquith chain of supermarkets & Associated Dairies.
• Asda is an abbreviation of - Asquith and Dairies.
• The dairy division was later sold in a management buyout & renamed Associated Fresh Foods.
  

ASDA Business Facts:

• Asda became a subsidiary of the American retail giant Wal-Mart in 1999.
• Asda is Wal-Mart's largest non-U.S. subsidiary
• Asda is the second largest chain in the UK after Tesco.
• Asda has based most of its marketing promotions on price.
• This has lead to Asda promoting itself under the slogan Britain's Lowest Priced Supermarket.
• Asda submits full accounts to Companies House each October.
• Wal-Mart 'sold' Asda for £6.9 billion to their Leeds-based investment subsidiary Corinth Services Limited in August 2009.
• This Wal-mart “group restructuring” still means Asda remains under the control of the Wal-Mart because Corinth are a subsidiary of Wal-Mart.
• ASDA headquarters, Great Wilson Street, Leeds (pictured).
  

Image © Copyright RichTea (cc).

Posted by ALCHEssMIST.
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