Asda (British Supermarket Retailer, ASDA)

ASDA Basic Facts:
  • British supermarket chain.
  • Retails - food, general merchandise, clothing, toys, books, electrical goods.
ASDA History:
  • Asda Stores Limited was founded in Leeds (in 1949) as Associated Dairies & Farm Stores Limited.
  • The Asda name occurred in 1965 following the merger of the Asquith chain of supermarkets & Associated Dairies.
  • Asda is an abbreviation of - Asquith and Dairies.
  • The dairy division was later sold in a management buyout & renamed Associated Fresh Foods.
ASDA Business Facts:
  • Asda became a subsidiary of the American retail giant Wal-Mart in 1999.
  • Asda is Wal-Mart's largest non-U.S. subsidiary
  • Asda is the second largest chain in the UK after Tesco.
  • Asda has based most of its marketing promotions on price.
  • This has lead to Asda promoting itself under the slogan Britain's Lowest Priced Supermarket.
  • Asda submits full accounts to Companies House each October.
  • Wal-Mart 'sold' Asda for £6.9 billion to their Leeds-based investment subsidiary Corinth Services Limited in August 2009.
  • This Wal-mart “group restructuring” still means Asda remains under the control of the Wal-Mart because Corinth are a subsidiary of Wal-Mart.
  • ASDA headquarters, Great Wilson Street, Leeds (pictured).
Image © Copyright RichTea (cc).

Posted by ALCHEssMIST.
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